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Market Fit
Very often the market size and turnover prospects are not realistic !
- What is my real market ?
- What is my business strategy ?
- How can I increase the size of my market ?
Goals
Identify the key elements of the market in order to know its true potential, growth drivers, strengths and weaknesses to define the development strategy
How
By deploying a methodology combining the know-how of start-up studios and strategy consultants combined with real entrepreneurial experiences
What is your real market?
- TAM, SAM, SOM…
- Competition
- Ecosystem
- Price point, market share
Consequences of the chosen market
- Commercial characteristics of the market
- Impact on business strategy
- Impact on business strategy
- Other growth axes
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