A clear product and service offering, aligned with the expectations of the target market, differentiated from competitors, and validated by customers

How

By deploying a methodology combining the know-how of start-up studios and strategy consultants combined with real entrepreneurial experiences

Generation of solutions/offers

- Value Map for Customer profile/Personae

- Ideation of offers

- Selection & Ranking Criteria

- Choice of target market/product

- Clear value proposition

Testing solutions/offers

- Concept Testing

- Oral, sketch, mock-up, MVP..

- User journey/Ux: installation, functions, results, performance, etc.)

- Feed back loop for product design & fit