
Framing and Strategic Diagnosis
Many start-up projects and incubating start-ups have an idea of their offer and their customers, but have not rigorously and structurally formalized the key points of their projects that would allow them to communicate clearly on the value of their offer.
Goals
The key elements of the project are challenged, structured, formalized to identify actions for improvement and value creation

How
By deploying a methodology combining the know-how of start-up studios and strategy consultants combined with real entrepreneurial experiences
General
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Mission
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Offer : Product/Service
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Goals, ambition of the venture
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Customer Group
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Customer Profile
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Value Map
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Proposition de valeur/USP
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Inspiring companies/Start-Up/Services
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Assumptions supporting key elements
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Failure/success criteria
Market size & structure
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Market : TAM SAM SOM
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Value chain
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Ecosystem
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Competition
Business Model
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Pricing/margin
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Sales Strategy
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Assumptions supporting key elements
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Failure/success criteria
Technology
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ADN of the project, of the Tech
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Product & system architecture
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Assesment of the innovation
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Technical barrier & competitive advantage
