Pivot
Finding the Product Market Fit for your offering is a long and iterative cycle. Often it doesn’t work in the initial conditions, or the initial market is too small or difficult.
The start-up must then “pivot ” to survive and grow.
Goals
A structured exploration of possible options and a coherent list of new Market-Product opportunities.
How
By deploying a methodology combining the know-how of start-up studios and strategy consultants combined with real entrepreneurial experiences
Destructuring of the offer
- Strip down of the functional offer
- Strip down of the technological offer
- Identification of other markets
Other strategies
- Capitalize on customers
- From selling services to selling products
- from BtC to BtBtC
- Verticalization of the offer
- Horizontalization of the offer
- From product to service
- From service to product
